Purpose – Customer loyalty is a focal concern for marketers who seek to identify its antecedents and causal structure with the aim of better understanding, predicting and managing loyalty. The purpose of this paper is to model both current behaviour (measured as share of wallet) and future...

Purpose – The purpose of this paper is to investigate why salespeople resist change and the impact of resistance to change on customer responsiveness and performance outcomes. Design/methodology/approach – Survey responses derived from 233 salespeople from three large financial institutions...

Purpose – The purpose of this paper is to provide insight and reflections on the experience of initiating a diversity effort from the perspective of members of a university change team. The process, challenges, and recommendations for institutions that may embark on a formal initiative towards...

Purpose – This paper aims to provide a quantitative picture of the extent to which Irish universities are male-dominated at senior management, professoriate and governance levels; to locate this pattern in an international context; and, drawing on qualitative data from a purposive sample of...

Purpose – The objective of this research was to compare the behavior of two methods of managing an engineering change request (ECR) process, namely, perform changes as they occur or in a batch. Design/methodology/approach – This comparison was accomplished by creating a computer model of a...

Purpose – Time and time again companies with leading positions in the market place lose their dominance when a radical change occurs in the technological basis. In some cases, the survival of companies is in jeopardy because old technology‐investments hinder managers from adopting new...

Purpose – The purpose of this paper is to present the scientific basis and to give practitioner guidelines for the system group “Idealogue” approach to innovation. Design/methodology/approach – The logic of the system group “Idealogue” (idea‐dialogue) is to create a behavioural...

The purpose of this article is to offer a perspective on adapting action research principles and methods in academic marketing research contexts. From combined theoretical and practical perspectives, the article provides a dialogical argument about the issues associated with implementing action...

Purpose – Companies changing their brand names are frequently reported in the business press but this phenomenon has as yet received little academic attention. This paper sets out to understand the drivers of the corporate rebranding phenomenon and to analyse the impact of such strategies on...