Consumers perceive the following criteria as important in their selection and patronage of commercial banking facilities. Services relating to chequing accounts are of greater importance than those relating to savings accounts. Speed of service, locational convenience, competence and...

If market planning and co‐ordination is done at headquarters it is essential that branch managers can supply information of a high quality as well as execute the decisions made at headquarters. Therefore branch managers need to have a good understanding of the market. This study compares how...

Four hundred and twenty‐three Canadian financial officers were asked to participate in a national survey of bank selection criteria. One hundred and seventy questionnaires were returned, representing a response rate of 40 per cent. The survey results indicate that Schedule A banks (large, well...

Purpose – The purpose of this paper is to explore the reasons behind the slow adoption of mobile payment services. The expectations of the main groups of stakeholders – the mobile service providers, the retailers, and the consumers – of the service in the retail industry in Sweden are...

Origin- claimed food products mainstream gives diverse features over the world. The food labelling practices based on origin or provenance are frequently developed as a reaction to global trading system: private and NGO's initiatives (Fair Trade), enterprises in UK (Local Foods) and USA (Food...

In this study we have attempted, in collaboration with an agrifood company, to compare and contrast the responses of consumers and professionals to the same set of situations raising ethical questions, in order to highlight the differences and the similarities of viewpoint between these two...

We estimate a dynamic model of how consumers learn about and choose between different brands of personal computers (PCs). To estimate the model, we use a panel data set that contains the search and purchase behavior of a set of consumers who were in the market for a PC. The data includes the...

In the last period, expectations towards corporate social responsibility (CSR) have been increasing, with people demanding businesses to behave in a socially responsible manner.One of the biggest challenges for marketers nowadays is about satisfying the consumers’ complex needs and the...

Models approaching consumer expectations of their water supplier from a risk perspective suggest that consumers primarily and overwhelmingly want safe drinking water supply. In this study consumer preferences in the water sector are investigated in two contrasting case studies: Cyprus, where...