Decades after the idea of not-for-profit marketing was first introduced the uptake hasnot been universal. This study investigates the application of commercial marketingprinciples in a sector where objectives other than profit are pursued. In particular, itseeks to establish the effectiveness of...

Relationship banking, as exemplified by retail banks, is a valuable enablingstrategy that promotes competitiveness and provides sustainable success. Theutilisation of relationship banking as a business strategy to increase customerretention, create customer loyalty and ultimately increase...

Die vorliegende Studie untersucht die Presseberichterstattung über Unternehmerinnen insbesondere mit Blick darauf, welches Bild von Unternehmerinnentum in den Presseberichten vermittelt wird. Zu diesem Zweck wurden Artikel in sechs ausgewählten überregionalen deutschen Tageszeitungen im...