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Mamoon, Zafor - 2014

Choosing the correct media to carry your message could well be the most important advertising decision you make. It is estimated that from 70 to 90 percent of the advertising budget for any small business is spent in the media – the space or time that carries your business message. Many...

Persistent link: https://www.econbiz.de/10011315494

Genetically modified food - one of the ways of the functional food production?

Pícha, Kamil - 2012

food, it means for production of functional food. The problem can be already the consumer's confidence that the concrete …

Persistent link: https://www.econbiz.de/10011315733

State of knowledge ability of the czech consumers contributing to the possibility of a full exercise of their rights on the market

Pícha, Kamil; Vávrová, Veronika - 2012

The article addresses the present situation in the consumer protection. It analyzes the measure of exercise of consumer … of consumers, who make a part of the Conception of Consumer Policy. …

Persistent link: https://www.econbiz.de/10011315739

Environmental aspects in local food promotion

Pícha, Kamil; Bartošovská, Lucie - 2012

The article aims to analyze environmental claims as a possible promotion element to support sales of local food. The article analyses some results of a questionnaire survey among customers of selected smaller food stores standing out of supranational retail chains.

Persistent link: https://www.econbiz.de/10011315799

Barriers to the use and development of electronic business from the legal standpoint

Šálková, Daniela; Hes, Aleš - 2012

In trade, as one of the important branches of the national economy, electronic commerce is being increasingly used (in particular its Internet form), as a specific business transaction. Despite a large number of Internet users having already made at least one on-line purchase there are still a...

Persistent link: https://www.econbiz.de/10011315887

The most often screened criterions in questionnaire research

Kantnerová, Liběna - 2012

The paper shows results of the first phase of research for the thesis on monitored logistic criterions. The offer of criterions was satisfactory for the most of companies. On the contrary, a great deal of companies screened only part of them. Only some companies stated that they use some...

Persistent link: https://www.econbiz.de/10011315900

Fuzzy logic approach to food quality evaluation

Kovářová, Kateřina; Samek, Miroslav - 2012

product quality provided by the producer and on their own sensorial evaluation. This consumer's evaluation of the product and … the consumer's decision are possible to simulate by the fuzzy logic. The fuzzy logic enables to formalize the human …'s perception and to work with it. The aim of this article is to describe the fuzzy logic model of consumer's decision, based on the …

Persistent link: https://www.econbiz.de/10011315911

Bio-food and perception their labeling by slovak consumers

Kozelová, Dagmar; Matejková, Eva; Zeleňáková, Lucia; … - 2012

The paper presents an overview of the present perception of bio-food labeling by consumers in Slovakia. Analyses were realized by the questionnaire survey organized in the period December 2009 to January 2010. In the survey 388 respondents were interviewed. From the methodological aspect, basic...

Persistent link: https://www.econbiz.de/10011315916

Evaluation of the food quality by alternative methods

Kovářová, Kateřina; Ledvinka, Zdeněk; Zarski, Tadeus P. - 2012

The food quality mainly means satisfaction of the nutritious and sensor requirements of the consumer. The food also has … for its processing contributes also mathematical-statistical methods. The consumer decision of the food quality is … transformation of the consumer thinking to the mathematical algorithm is for example fuzzy logic. The evaluation algorithm is …

Persistent link: https://www.econbiz.de/10011316001

Consumer preferences of various sorts of milk

Kovářová, Kateřina; Ledvinka, Zdeněk; Samek, Miroslav - 2012

The aim of this work is to determine consumer preferences of various sorts of milk, which are common in inland … are characterized of excess of offer behind demand. The trend of decreasing of consumption of consumer milk can be … observed in distribution of total consumption. Milk consumption depends and will depend on incorporation of the consumer milk …

Persistent link: https://www.econbiz.de/10011316011