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Tendencias de investigación en branding enfocadas al adulto mayor: Análisis bibliométrico y revisión sistemática de la literatura

López Rodríguez, Campo Elías; Sandoval Escobar, … - In: Revista de Métodos Cuantitativos para la Economía y … 34 (2022), pp. 305-327

, considering the importance of knowledge of this consumer segment, based on the sociodemographic changes corresponding to the … results show that there is a recent interest in research on the study of branding and related topics of consumer analysis of … segmentation, and senior consumer behavior. Regarding brand image, the most characteristic aspects of the studies are related to …

Persistent link: https://www.econbiz.de/10014494437

Akzeptanzfaktoren von wiederaufbereiteten Laptops

Weinberger, Robert; Prinz, Robin - In: HMD Praxis der Wirtschaftsinformatik 58 (2020) 1, pp. 24-35

In der heutigen Zeit werden alle Branchen auf Nachhaltigkeit eingestellt, so auch die Informatik. Hier werden drei Ziele verfolgt, welche zukünftig mithilfe der IT erreicht werden sollen. Diese sind der schonende Umgang mit begrenzten und wertvollen Ressourcen, das systematische Recycling von...

Persistent link: https://www.econbiz.de/10014504055

Information and Ecological Behaviour towards the Natural Resources Consumption of the Population of Bucharest

Marinescu, Paul; Burcea, Marin - In: Amfiteatru Economic Journal 14 (2012) 31, pp. 142-156

Over the last decades, the consumer’s ecological behaviour has been the topic of intense debates, academic activities …

Persistent link: https://www.econbiz.de/10011724776

Design: the answer of contemporary businesses to the requirements of sustainable development

Pamfilie, Rodica; Procopie, Roxana; Bobe, Magdalena; … - In: Amfiteatru Economic Journal 15 (2013) Special No. 7, pp. 573-582

last decade. The starting point is the consumer with his needs, hopes and ideals related to the quality of products and … to highlight this concern in the case of manufacturing companies by presenting the consumer’s reaction to their products …

Persistent link: https://www.econbiz.de/10011724828

Level of Satisfaction of Educational Services Consumers. Impact and Consequences for the Responsibility of an Economics Faculty

Savoiu, Gheorghe; Necsulescu, Consuela; Taicu, Marian; … - In: Amfiteatru Economic Journal 16 (2014) 35, pp. 88-107

The aims of this paper are to provide a conceptual delimitation of educational services and their main and secondary components, and to quantify the level of satisfaction of specific consumers in academic organizations specializing in economics, with a view to restructuring their...

Persistent link: https://www.econbiz.de/10011724842

The Exploitation of the Traditional Component in Restructuring Modern Food Offer in Romania

Bobe, Magdalena; Procopie, Roxana; Toma, Maria Alexandra - In: Amfiteatru Economic Journal 18 (2016) Special Issue No. 10, pp. 976-988

product and, on the other hand, by the physiological state of the consumer and its main determinants: traditions, religion and … identify a set of specific features of the traditional food sector in Romania both in terms of producer and consumer …

Persistent link: https://www.econbiz.de/10011725075

"Dialectical Contradictions" in the Neoclassical Theory and Policy Regarding Market Competition: The Consumer and His Continuos Burden of Crisis

Jora, Octavian-Dragomir; Hurduzeu, Gheorghe; Iacob, Mihaela - In: Amfiteatru Economic Journal 19 (2017) 45, pp. 544-565

“theories” and “policies” are rather contradictory and conflicting “in” and “between” them. Nominally subsumed to the “consumer …

Persistent link: https://www.econbiz.de/10011725114

Contextual, emotional and behavioural influences of YouTube product review videos and official advertisements on consumers

Athni, Aditya - In: Journal of Applied Leadership and Management 5 (2017), pp. 27-34

, based on a comparative approach, to gauge consumer perceptions upon exposure to both product review videos and official …

Persistent link: https://www.econbiz.de/10011797559

Neuroeconomic conditioning of the influence of a market demand of consumers on an innovative character of Polish companies

Gardocka-Jałowiec, Anna - In: Contemporary Economics 5 (2011) 1, pp. 70-82

The aim of the article is an identification of key sources of an innovative character and their conditioning in contemporary Polish economy. In the discussion, it is stated that consumers - the smallest, but the most numerous economic unit - through their expectations of the way / form of...

Persistent link: https://www.econbiz.de/10010285675

Recycling von Joghurtbechern : e. Feldstudie zur Verbraucherakzeptanz

Wegner, Ute - 1987

Persistent link: https://www.econbiz.de/10000828621