ШИНКАРЕНКО В.Г. - In: ВІСНИК ЕКОНОМІКИ ТРАНСПОРТУ І … (2012) 3, pp. 361-365
components. The general scheme of marketing service to customers of transport services. ….We consider the existing definition of "marketing mix". Based on the differencesbetween them, of the functioning of transport, a … definition of the marketing companiesin the transport. For these companies proposed composition of components and their …