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Adoption intention and usage behaviour of mobile travel apps : integration of trust, and technology acceptance model with social cognitive theory
Hassan, H. M. Kamrul; Das, Saikat; Quader, Mohammed Shahedul - In: International journal of business innovation and … 33 (2024) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10015062837
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"I can't look at you while talking!" : fear of missing out and smartphone addiction as predictors of consumer's phubbing behavior
Paul, Justin; Manchanda, Parul; Arora, Nupur; Aggarwal, … - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 666-687
Persistent link: https://www.econbiz.de/10015062841
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Revisiting the impact of consumers' need for touch on webrooming intention : the perspective of maximizing mindset theory
Hsieh, Jung-Kuei; Kumar, Sushant - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 688-708
Persistent link: https://www.econbiz.de/10015062845
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From pixels to engagement : examining the impact of image resolution in cause-related marketing on Instagram
Ryu, Sann - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 709-730
Persistent link: https://www.econbiz.de/10015062847
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An analysis of the brand content characteristics across high and low involvement product categories and their influence on information diffusion on Twitter
Sridevi, P.; Kumar, N. Saikiran; Vedanthachari, Lakshmi … - In: International journal of business innovation and … 33 (2024) 2, pp. 168-191
Persistent link: https://www.econbiz.de/10015062852
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A quantitative review and analysis of social commerce adoption studies by focusing on applied theories
Pouti, Nasibeh; Taghavifard, Mohammad Taghi - In: International journal of business innovation and … 33 (2024) 3, pp. 269-314
Persistent link: https://www.econbiz.de/10015062865
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The football world upside down : traditional equities as an alternative for the new fan tokens? : a portfolio optimization study
Esparcia, Carlos; Díaz Pérez, Antonio - In: Research in international business and finance 71 (2024), pp. 1-19
Persistent link: https://www.econbiz.de/10015062866
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Sustainable transport : co-creation of business with customer perceived values
Kumar, M. Dileep; Sharma, Vinod; Maheshkar, Chandan - In: International journal of business innovation and … 33 (2024) 4, pp. 457-484
Persistent link: https://www.econbiz.de/10015062877
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Käuferverhalten : Basiswissen für Kaufentscheidungen von Konsumenten und Organisationen
Pepels, Werner - 2018 - 3., neu bearbeitete und wesentlich erweiterte Auflage
Fächer als auch für Neu- und Quereinsteiger im Management von Marketing und Vertrieb. (Verlagstext) …
Persistent link: https://www.econbiz.de/10011751264
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Navigating the green maze : insights for businesses on consumer decision-making and the mediating role of their environmental concerns
Lopes, João; Gomes, Sofia; Trancoso, Tiago - In: Sustainability accounting, management and policy journal 15 (2024) 4, pp. 861-883
Persistent link: https://www.econbiz.de/10015063076