Vorob'eva K.V.; Gromova V.A.; Kel'bakh E.I. - In: Annals of marketing-mba 2 (2014) 08
One of modern ways of implementation of business activity is opening of office shops - show-rooms. For definition strong and weaknesses of one of such companies "California" authors made SWOT analysis and market research as a result of which need of improvement of outdoor advertizing for the...