ЛЕОНИДОВИЧ, БАГИЕВ ГЕОРГИЙ; … - In: ИЗВЕСТИЯ … (2010) 3, pp. 50-56
Results of field marketing research of a specific niche of the market (gerontocluster) where as buyers the persons which age exceeds 55 years act are resulted. Reaction of this national group to advertizing means (newspapers, magazines, radio, television, etc.), used for promotion of the goods...