This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications...

Leverage the cloud into competitive advantage through optimized customer experienceCustomer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology has been hailed as a game-changer, but a recent IDC...

Master the publishing and entertainment world's tools and techniques for content marketing successOver the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like...

Proprietary audience development is now a core marketing responsibility.Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like...

A Living Wage -- Contents -- Illustrations -- Preface -- Introduction: Rethinking Wage Labor -- Part I. From Wage Slavery to the Living Wage -- Chapter 1. That Curse of Modern Civilization -- Chapter 2. Idle Men and Fallen Women -- Part II. The Social Economy -- Chapter 3. Defining the Living...

The tale of Jimmy-Bob is a cautionary one. Barely a semester into his new life at college, a small-town boy from the dusty backwaters of Texas discovers a secret that will change his life forever. Young and naïve, Jimmy- Bob is asked to pick his way through the murky swamp of the past to try...

The purpose of this study was to compare the effect of culture on consumers’ attitudes toward Cause-Related marketing between Iran and Germany by answering the following questions: A: What is consumer’s response concerning (1) skepticism toward CRM claim (2) attitude toward the CRM strategy,...