Narrow search
Showing 80,641 - 80,650 of 82,324
Cover Image
Influence of brand mascots on enhancing awareness of Vietnam's tourism
Trinh Le Tan; Le Thi Tra My; Hoang Quynh My Phan; … - In: Corporate Practices: Policies, Methodologies, and …, (pp. 117-132). 2024
Persistent link: https://www.econbiz.de/10014563855
Cover Image
Internet of Things: effectiveness of instant messengers on consumer behaviour as a digital marketing channel
Rangaswamy, Easwaramoorthy; Ling, Stephanie Lim Mei; … - In: Corporate Practices: Policies, Methodologies, and …, (pp. 205-229). 2024
Persistent link: https://www.econbiz.de/10014563877
Cover Image
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin; Nuttawut Rojniruttikul - In: Corporate Practices: Policies, Methodologies, and …, (pp. 247-261). 2024
Persistent link: https://www.econbiz.de/10014564136
Cover Image
Nutritional profile and consumers' perceptions of cereal bars
Saraiva, Magda; Garrido, Margarida Vaz; Viegas, Cláudia; … - In: Journal of food products marketing : innovations in … 30 (2024) 3, pp. 89-103
Persistent link: https://www.econbiz.de/10014566261
Cover Image
What would you sacrifice for the 'gram? : developing and testing the Social Media Sacrifice Scale (SMSS)
Russell, Zachary A.; Boley, B. Bynum - In: Journal of travel and tourism marketing 41 (2024) 5, pp. 689-704
Persistent link: https://www.econbiz.de/10014566285
Cover Image
Unveiling the mediating effects of destination gender on tourist loyalty
Ren, Wengu; Pan, Li - In: Journal of travel and tourism marketing 41 (2024) 5, pp. 705-725
Persistent link: https://www.econbiz.de/10014566286
Cover Image
Converting idol attachment into place attachment : a study of fan tourists' idol-following travel
Yan, Huili; Wei, Yuzhi; Xiong, Hao; Wang, Luqing - In: Journal of travel and tourism marketing 41 (2024) 5, pp. 775-790
Persistent link: https://www.econbiz.de/10014566311
Cover Image
Unveiling digital manipulation and persuasion in e-commerce : a systematic literature review of dark patterns and digital nudging
Singh, Vibhav; Vishvakarma, Niraj Kumar; Kumar, Vinod - In: Journal of internet commerce 23 (2024) 2, pp. 144-171
Persistent link: https://www.econbiz.de/10014566440
Cover Image
How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Pham, A. D.; Trang T. T. Dao; Phuong M. Pham; Yen H. Pham; … - In: Journal of internet commerce 23 (2024) 2, pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Cover Image
Customer service quality, emotional brand attachment and customer citizenship behaviors : findings from an emerging higher education market
Sharif, Khurram; Lemine, Mouna Sidi - In: Journal of marketing for higher education 34 (2024) 1, pp. 18-43
Persistent link: https://www.econbiz.de/10014566927