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Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary; King, Chloe; Davey, Janet - In: Health marketing quarterly 30 (2013) 3, pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
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The consumer-provider relationship in the dental industry
Griffith, Andrew S.; Abratt, Russell - In: Health marketing quarterly 30 (2013) 3, pp. 221-234
Persistent link: https://www.econbiz.de/10010196476
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Price comparison, price competition, and the effects of ShopBots
Passyn, Kirsten A.; Diriker, Memo; Settle, Robert B. - In: Journal of business & economics research 11 (2013) 9, pp. 401-415
Persistent link: https://www.econbiz.de/10010198481
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Counterfeiting : friend or foe of luxury brands? : an examination of Chinese consumers' attitudes toward counterfeit luxury brands
Wang, Ying; Song, Yiping - In: Journal of global marketing 26 (2013) 4, pp. 173-187
Persistent link: https://www.econbiz.de/10010199651
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Critical tests of multiple theories of cultures' consequences : comparing the usefulness of models by Hofstede, Inglehart and Baker, Schwartz, Steenkamp, as well as GDP and distanc...
Hsu, Shih-yun; Woodside, Arch G.; Marshall, Roger - In: Journal of travel research : a quarterly publication of … 52 (2013) 6, pp. 679-704
Persistent link: https://www.econbiz.de/10010200137
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Examining the impact of league entry fees on online fantasy sport participation and league consumption
Drayer, Joris; Dwyer, Brendan; Shapiro, Stephen L. - In: European Sport management quarterly : ESMQ 13 (2013) 3, pp. 339-357
Persistent link: https://www.econbiz.de/10009783440
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Essays on external ideation : exploring innovative online consumer behavior
Vossen, Alexander - 2013
Persistent link: https://www.econbiz.de/10009783473
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An investigation of visual components of packaging on food consumer behavior
Ahmadi, Golnesa; Bahrami, Hamid Reza; Ahani, Mona - In: Business and Economic Research : BER 3 (2013) 2, pp. 1-11
Persistent link: https://www.econbiz.de/10009786097
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Price consciousness and purchase intentions for new food products : the moderating effect of product category knowledge when price is unknown
Hansen, Håvard - In: Journal of food products marketing 19 (2013) 4, pp. 237-246
Persistent link: https://www.econbiz.de/10009786468
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Differential effects of Chinese women's sexual self-schema on responses to sex appeal in advertising
Cheung, Mei-chun; Chan, Agnes S.; McLaren-Hankin, Yvonne; … - In: Journal of promotion management : JPM 19 (2013) 3, pp. 373-391
Persistent link: https://www.econbiz.de/10009787484