This research investigates the effects of an extreme value (outlier) on a consumer’s reference price, and ultimately …, the consumer’s choice. In a controlled experiment two hundred Bryant University students were presented with a choice task …

Consumer behaviour analysis represents an important field of study in marketing. Particularly strategy development for …, behaviour and psychology of consumers. While materialism has been found to be one of the important elements in consumer … growing prevalence of dysfunctional buying that has raised concern in consumer societies. Present studies and analyses on …

. Analyses and interpretation of the resulting data provide an effective complement for studying consumer purchasing motives and … definition and discussion of Means-end theory and consumer decision-making. …

successfully target themature consumer and retain these customers.A qualitative methodology was selected to collect and analyse …, emotional andactualisation components of mature consumer needs. …

Vacuum-packaged ground beef was compared to a conventionally packaged(polyvinyl chloride) product to determine consumer … flavor and aroma preferences.In addition, flavor characteristics were described and quantified by a trainedpanel. Consumer …

activities were carried out: consultations with national stakeholders (energy regulators, consumer associations, Alternative … mediators); a consumer survey measuring consumers’ awareness, attitudes and experiences with electricity services; a behavioural …

This study about legal and commercial guarantees, funded by the European Union in the frame of the EU Consumer … implementation of the Consumer Sales Directive; consultations with retailers, manufacturers, consumer bodies, ECC-net, ADR bodies and … enforcement authorities; an online consumer survey measuring consumers’ experience with legal and commercial guarantees; an online …