Jansson-Boyd, Catherine V. (ed.); … - 2017 - First edition
Preface -- Contributors -- Introduction & cross cultural research -- The history of consumer psychology / Cathrine V … consumer behavior / Carlos J. Torelli & Mara Rodas -- Consumer cognition & perception -- Visual attention in consumer settings … congruency / Cathrine V. Jansson-Boyd -- The role of procedural knowledge in consumer judgment and decision-making / Robert Wyer …
