"In some ways, The All Consuming Nation is an autobiography of the babyboom generation since it highlights the consumer culture and rising environmental consciousness that has been central to that generation's lived experience. That should appeal to a wide audience of regular readers. Those who...

"Behavioral pricing research is viewed as central to academic marketing research as well as strategic pricing. The objective of this book is to introduce new research directions in Behavioral Pricing. The book reviews and introduce snew directions for topics such as: valuing new currencies;...