Purpose – The paper explains how scenarios can be used to create alternative models of markets in way that is useful to marketing managers and the product development team. Design/methodology/approach – The paper outlines the how‐to process for developing and using marketing scenarios....

Purpose – The article describes how to strategically analyze and stage manage the customer journey – the sequence of events that customers go through to learn about, purchase and interact with company offerings. Design/methodology/approach – The article explains how to develop a customer...

Purpose – The purpose of this paper is to explore the mechanism of the influence of consumer innovativeness (CI) on consumer-reasoned green consumption (GC) behavior to understand more about this behavior and help improve the practice of green marketing. Design/methodology/approach – To...

Purpose – This paper aims to examine five distinct consumer reactions, including corporate social responsibility (CSR) awareness, consumers’ complaining, boycotting behavior, work preferences and consumer donation behavior. Design/methodology/approach – The analysis in this paper was based...

Purpose – The purpose of this study is to examine the strategies that fast fashion retailers use to position sustainability by applying the stimulus-organism-response model. Specifically, this study investigated how sustainability positioning strategies influenced perceived corporate social...

Cover -- Editorial advisory board -- Guest editorial -- The representation of shopping in children's books -- Perception of young children of the ideal shopping experience -- Convenience stores and discretionary food consumption among young Tokyo consumers -- Exploring children's responses to...

Cover -- Half-title -- Title -- Copyright -- Contents -- 1 A Frog Slowly Boiled -- 2 The Discriminating Merchant -- 3 Toward the Data- Powered Aisle -- 4 Hunting the Mobile Shopper -- 5 Loyalty as Bait -- 6 Personalizing the Aisles -- 7 What Now? -- Acknowledgments -- Notes -- Index -- A -- B --...

Die vorliegende Studie stellt eine kritische Auseinandersetzung mit der amerikanischen Konsumkultur des 20. Jahrhunderts dar. Dabei wird ein Schwerpunkt auf die historische Entwicklung von der Ständegesellschaft des späten 18. und frühen 19. Jahrhunderts bis hin zur Klassengesellschaft des...

Cover -- Contents -- List of Figures -- List of Tables -- Acknowledgments -- About the Author -- Chapter 1: Introduction to Research in Information Systems -- Chapter 2: Research Problems, Purpose, Variables, and Hypotheses -- Chapter 3: Research Method and Design -- Chapter 4: Information...