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The competitive effects of vertical integration in platform markets

Pouyet, Jérôme; Thomas, Trégouët - 2021

Persistent link: https://www.econbiz.de/10012617587

Economics and business as if caring matters: investing in our future

Eisler, Riane - In: Cross Cultural Management: An International Journal 20 (2013) 2, pp. 145-160

Purpose – In this time of disequilibrium, old approaches are not capable of meeting our growing challenges. In addition to worrying about customers, employees, products, and services, managers and business owners have to consider matters such as globalization, the environment, instant...

Persistent link: https://www.econbiz.de/10014692731

Death of a salesman

Burdett, John O. - In: Career Development International 6 (2001) 3, pp. 176-182

’s quest to create value for its customer base will, of necessity, be the primary driving force of ongoing competitiveness …

Persistent link: https://www.econbiz.de/10014693258

Hierarchy the sectorial performance indicators for Brazilian franchises

Neuenfeldt Júnior, Alvaro Luiz; Siluk, Julio Cezar Mairesse - In: Business Process Management Journal 21 (2015) 1, pp. 190-204

Purpose – The purpose of this paper is to study the level of importance existing among the indicators that were previously defined for a Performance Measurement Systems (PMS) and are relative to franchises in Brazil, using the Analytic Hierarchy Process (AHP) methodology, together with a...

Persistent link: https://www.econbiz.de/10014688577

Competitiveness and emerging markets

Pillania, Rajesh K. - In: Business Strategy Series 10 (2009) 2, pp. 90-95

Purpose – The twenty first century is increasingly categorized as a century for hyper‐competitiveness. In the knowledge … competitive advantages as compared to previous centuries. This paper seeks to study the competitiveness of emerging markets … and recent competitiveness reports. Findings – Emerging markets, particularly the group of BRIC countries, are …

Persistent link: https://www.econbiz.de/10014689366

Dynamic analysis of competition in marketing Strategic groups in Spanish banking

José Más Ruíz, Francisco - In: European Journal of Marketing 32 (1998) 3/4, pp. 252-278

The analysis of strategic groups has important implications for marketing in order to identify a firm’s competitive position. Aims to analyse the development of the competence in an industry. Hypothesizes that the analysis of strategic groups is only meaningful when it is determined that the...

Persistent link: https://www.econbiz.de/10014723258

Competitiveness in FMCG Markets

Kitchen, Philip J. - In: European Journal of Marketing 23 (1989) 1, pp. 41-51

The links are explored between competitive rivalry and market structure using a convenient sample of FMCG markets of known structure (91 per cent response). Competing rivalry is analysed for each company using an American model which is then further developed into an “Index of Market...

Persistent link: https://www.econbiz.de/10014724663

Successful Marketing Practice: A Literature Review and Checklist for Marketing Practitioners

Brooksbank, Roger W. - In: European Journal of Marketing 25 (1991) 5, pp. 20-29

Effective marketing is considered widely to be of critical, if not overwhelming importance to the achievement of competitive success. Organised around six key stages of the marketing process, a summarised review is therefore presented of the empirical research into successful marketing practice....

Persistent link: https://www.econbiz.de/10014724742

Towards a Balanced View of Consumerism

Foxall, Gordon - In: European Journal of Marketing 12 (1978) 4, pp. 264-274

Points out some deficiencies in consumer attitudes. Confirms that the emergence of consumerism has, generally, been welcomed, not only by customers, journalists and educators, but even by businessmen who, ostensibly, have most to lose from the activities of an organised consumer movement....

Persistent link: https://www.econbiz.de/10014725145

Resilient organizations turning challenges into opportunities

Megele, Claudia - In: Human Resource Management International Digest 22 (2014) 5, pp. 1-4

Purpose – The purpose of this paper is to argue that what divides winning and losing firms is their capacity for resilience – especially when facing economic challenges and reveals how to build organizational resilience. Design/methodology/approach – This paper explains that successful...

Persistent link: https://www.econbiz.de/10014754193