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Factors affecting consumers' green product purchase decisions
Kumar, Prashant; Ghodeswar, Bhimrao M. - In: Marketing intelligence & planning 33 (2015) 3, pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
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State of green marketing research over 25 years (1990-2014) : literature survey and classification
Kumar, Prashant - In: Marketing intelligence & planning 34 (2016) 1, pp. 137-158
Persistent link: https://www.econbiz.de/10011459213
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Testing of Financial Performance of Nepalese Life Insurance Companies by CARAMELS Parameters
Ghimire, Rabindra - 2014
This paper assesses the financial performance and soundness of Life insurance companies in Nepal on the basis of CARAMEL parameters during 2007/08 to 2011/2012. Analysis shows the mix results but this is not enough to obtain the true and fair picture of the financial health of insurers since...
Persistent link: https://www.econbiz.de/10013054053
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Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar; Kumar, Rishi Kant; Sarraf, Shagun; … - In: Journal of business research : JBR 131 (2021), pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
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What impacts customer experience for B2B enterprises on using AI-enabled chatbots? : insights from Big data analytics
Kushwaha, Amit Kumar; Kumar, Prashant; Kar, Arpan Kumar - In: Industrial marketing management : the international … 98 (2021), pp. 207-221
Persistent link: https://www.econbiz.de/10013206362
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Agricultural Insurance Products in Nepal : Practice and Prospects
Ghimire, Rabindra - 2014
Persistent link: https://www.econbiz.de/10013061417
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A bibliometric analysis of extended key account management literature
Kumar, Prashant; Sharma, Arun; Salo, Jari - In: Industrial marketing management : the international … 82 (2019), pp. 276-292
Persistent link: https://www.econbiz.de/10012128081
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In-store experience quality and perceived credibility : a green retailer context
Kumar, Prashant; Polonsky, Micheal Jay - In: Journal of retailing and consumer services 49 (2019), pp. 23-34
Persistent link: https://www.econbiz.de/10012025824
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A paradigmatic and methodological examination of market orientation research
Shaikh, Ateeque; Modi, Pratik; Yadav, Vanita; Kumar, … - In: The marketing review 18 (2018) 3/4, pp. 371-400
Persistent link: https://www.econbiz.de/10012116408
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Factors influencing the investment behavior of women investors : an empirical investigation
Kumar, Sanjeet; Kumar, Prashant - In: The IUP journal of financial risk management : IJFRM 16 (2019) 4, pp. 30-50
Persistent link: https://www.econbiz.de/10012182613