Chen, Shieh-Liang; Liang, Hao-An - In: Journal of Business Research 67 (2014) 1, pp. 2867-2876
Business-to-business relationships between original equipment manufacturing (OEM) suppliers and customers (brand name buyers) are an often studied issue; however, theoretical and empirical studies seldom focus solely on the suppliers' perspective. This paper examines OEM suppliers' perspectives...