Purpose: This paper aims to argue that engagement with industry in research, while costly in terms of time and effort, can provide benefits in terms of measurable research impact, particularly in the business-to-business (B2B) domain. Design/methodology/approach: This study draws joint...

This paper sets out to consider the scale and scope of the value relationship functions of trading partners and of their connected relationships created in a cross-cultural framework. Using a previously-developed framework of relationship and network functions the paper presents the findings...