Schröder, Carsten; Burchadi, Henrike; Thiele, Holger - In: Agrarwirtschaft: Zeitschrift für Betriebswirtschaft, … 54 (2005) 5, pp. 244-257
willingness to pay for fresh milk produced in the consumer's own region. In contrast to the fictitious contingent valuation study … consumers` home region. Yet, significantly less demand is found in the experimental investigation. At the same time, subjects … milk of the consumers` home region only when mark-ups are fairly low. …