Initial positions of system marketing forming, functioning and development are examined as a component subsystem to the … enterprise. Principles are offered in relation to the certain states of the system of marketing for enterprise …

In the article theoretical approaches to the question of marketing strategical models systematization are considered in … context of marketing activity of an enterprise improvement. …

production control. But the most significant relationship in the logistics of marketing. Over the goals and objectives of … logistics and marketing, in fact, are part of a single process customer satisfaction. So, in this article the relationship … marketing and logistics in the enterprise from the point of convergence of interests of producers and consumers. Determined and …

В статье проанализированы основные определения понятий «маркетинг» и «стратегический маркетинг». Автор определяет …