ШИНКАРЕНКО В.Г. - In: ВІСНИК ЕКОНОМІКИ ТРАНСПОРТУ І … (2012) 3, pp. 361-365
.We consider the existing definition of "marketing mix". Based on the differencesbetween them, of the functioning of transport, a … definition of the marketing companiesin the transport. For these companies proposed composition of components and their … components. The general scheme of marketing service to customers of transport services. …