In this paper, management fashion theory is criticised based on the fact that it does not pay attention to some relevant differences between fashions. An alternative three stage theory is suggested which can be used to understand and explain observable differences between management fashions....

The last two decades, the knowledge field around management issues has shown a process of commercialisation. In this field, all kinds of new concepts are launched and demand attention. In fact, concepts such as BPR and TQM are often criticised for being fashionable. In this article, four...