The issue of supermarket chain power in wholesale markets has been around at least since the 1930’s when A&P surfaced as a nationwide chain with centralized buying (Adelman, 1959). Curiously those that complained the loudest were not firms that sold to supermarkets. Small retailers, who were...

This article assesses the impact of retailer own-labeled products on manufacturer brand prices, profitability, and consumer welfare. Using chain-level retail scanner data from Boston's white fluid milk market the analysis estimates a random coefficients logit demand model employing a...

In some product categories, generic advertising is used to increase market demand of the category and at the same time brand advertising is used to entice consumers to choose the advertised brand over competing brands. This paper empirically investigates the optimal levels of brand and generic...

In this report I will explain how to measure relevant antitrust markets for the analysis of the market power of the leading supermarket chains in Great Britain. Given the recent enforcement practices of the Competition Commission and the analyses submitted by, or on behalf of, Tesco, Sainsbury,...

Store brands are thought to improve a retailer's position relative to leading brand manufacturers and to reduce retail prices. Steiner (2004) offers a characterization of typical industry structures by considering the relationship between interbrand and intrabrand elasticities. We estimate a...

The marketing channels for many goods involve the production of a raw commodity that is processed and then distributed to retailers for sale to consumers. Either the processing industry or the retailing industry or both may exercise substantial market powe r ultimately against raw commodity...