This paper empirically investigates the advertising competition in the French broadcast television industry within a …, and quantities of advertising of twenty-one TV channels from March 2008 to December 2013. We specify a structural model of … French TV advertising market is of the Cournot type. Further, we provide empirical evidence that the price-cost margin is not …

price collusion in duopoly markets. Two environments are tested, in which the size of the spillover between advertising … expenditures is varied. The results show that the competitiveness of advertising and prices are significantly higher when the … advertising spillover is higher than the price spillover than when advertising spillover is lower than the price spillover. In the …

simultaneously choose whether to advertise or not. Advertising increases the own immediate sales, but may also cause an externality …

superior firm enters the agreement only if it results in a large enough increase in demand for advertising space at the … share, the agreement is beneficial for the inferior firm, as the later firm's additional revenues from a higher advertising …

, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …

, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …

Despite the empirical relevance of advertising strategies in concentrated markets,the economics literature is largely …) dominance.In a simple model of persuasive advertising and pricing with differentiated goods,we analyze the interdependencies … between ex-ante asymmetries in consumer appeal,advertising and prices. Products with larger initial appeal to consumers willbe …

We study firms' advertising strategies in an oligopolistic market in which both non-comparative and comparative … advertising are present. We show that in equilibrium firms mix over the two types of advertising, with the intensity of … comparative advertising exceeding that of non-comparative advertising; moreover, that the intensity of comparative increases …

market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …

attention. The presence of inattentive consumers incentivizes firms to behave as if they were mass-advertisers, despite their … of unbounded attention capacities is dropped. A central insight of our model is that limited attention may explain the … recent evidence on increased ad-blocking, which has become a key concern to the entire advertising industry. Our main …