Writers’ are many but only few are most prominent and have immensely touched one’s heart with feelings of pain, pleasure, romance, hatred, aggression, welfare, security and everything happening around us. Urdu Literature is an ocean of beautiful expressions – this art has been bestowed to...

The consumers of today are impulse and cautious buyers at the same time. This study basically comprehends the concept of non-linearity towards the consumer purchase behavior for either high or low involvement of products. The research was interesting to note the consumption patterns of different...

When it’s about production then association between the machinery and efficiency is gauged. This investigation seeks the matter whether vertical integration (balanced integration) in an organization provides better results and profits. The focused industry was textile with a sample size of 30...

Buying patterns of the country Pakistan has been investigated in regards to high and low involvement products. The investigation has taken various economic indicators namely inflation rate, unemployment rate, interest rate (average) and per capita income (MP) into account. The data years 1991...

Pakistan is a moderate Islamic country, and Karachi its Financial Hub. The Islamic banking industry has seen an enormous growth in the past ten years in the space of Pakistan. This study is intended to observe the criteria of Islamic bank selection for the diversified consumers of Karachi,...

Brand Symbols are important for any brand in helping consumers to remember one’s brand at the point of purchase. In advertising different ways are used to grab attention in consumers’ mind and majorly it’s through brand recall and recognition. This research captivates the Brand Symbol...

The capacity of research has increased enormously with number of working and published research papers, research journals, research repositories, indexing and abstracting agencies and research scholars/authors proffering varied knowledge. Every field has its own way of monitoring and evaluation...

Microfinance empower low-income individual who are capable of lifting themselves out of poverty if given access to financial services but most of microfinance institutions in the world “charge high rates but not make high returns on account of large credit write-offs”. This paper expects to...

A healthy stock market is a sign of sound and healthy economy. Stock market is a volatile market affected, at times directly and most often indirectly, by many micro and macroeconomic players. Of these players interest rates and exchange rates are among the ones undertaken in this study. The...

Karachi Electric Supply Co. (KESC) is power utility company serving more than 2.1 million consumers. It covers around 6000 km of vast area to supply electricity. It has been more than 10 to 20 years that this company is suffering from poor financial position due to which it is not able to...