The delisting of brands is frequently used by retailers to strengthen their negotiating position with the manufacturers and suppliers of their product assortment. However, retailers and manufacturers have to consider the risk of potential reactions when customers are faced with a reduced or...

Change management has always been a topic of vital importance in the managerial sector, and it is more, when this change refers to the technological ambiance, the effect is even more dramatic. In this article we will see how the technological change that has supposed the irruption of the...

Firms in durable good product markets face incentives to intertemporally price discriminate, by setting high initial prices to sell to consumers with the highest willingness to pay, and cutting prices thereafter to appeal to those with lower willingness to pay. A critical determinant of the...

With firms spending $60 billion on sponsorship annually, it has become an integral part of the marketing mix and is necessary for the survival of many sport organizations. Despite the importance of these partnerships, conditions that may jeopardize what can be a long-term relationship for both...

Conjoint analysis is a survey-based method used to measure consumer preferences and predict demand for products that may not yet exist in the marketplace. The most frequently used form of conjoint analysis involves having respondents choose from among a relatively small set of offerings with...

From 2015 to 2017, under the same nationally available subsidy, license plate-controlled big cities accounted for 49.3% ~ 65.0% of electric vehicle (EV) adoption in China. This phenomenon cannot be solely explained by subsidy policy. In this paper, we assess the influences of license plate...

This paper establishes the following: Random Utility Models (RUMs) that assume consistent preferences result in inconsistent and therefore irrational choice behavior. Paradoxically, it is possible to create RUMs that result in consistent choice behavior, but these models assume inconsistent...

Former literature finds that women managers play unique roles in environmental governance in OECD countries. However, little evidence was found in developing countries. This study employs a sample of 4150 Chinese private firms to empirically investigate on the gender gaps in corporate...

Economies of scope in direct utility models exist when consumers encounter costs and inconvenience in purchase and consumption. Travel time, product acquisition, training, expertise, and skills are examples of factors that impact the ability of consumers to derive utility from offerings beyond...

The current study aims to research the promotional strategies targeted to the consumer of a single-product category. Primarily, it focuses on the study of the influence made by the promotional strategies of Manufacturer brands (MB) in the sales of the whole category in general and, in the...