Organizational competitiveness should not be analysed only in terms of performance (competitiveness “as result”), but also by taking into account the capacity to defend and constantly renew its sources of competitive advantage (competitiveness as “driver of competitive advantage”). The...

The purpose of this paper is to identify the main opportunities and limitations of corporate social responsibility in the business environment. We propose a new way to look at the relationship between business and society that does not treat corporate success and social welfare as a zerosum...

Modern organizations operate in an extremely turbulent, dynamic and unpredictable environment, which bear profound changes in relatively short periods of time and impose requirements in terms of increased economic competition and the intended performance objectives. Therefore, this paper...

Blue ocean strategy seeks to turn strategic management on its head by replacing ‘competitive advantage’ with ‘value innovation’ as the primary goal where firms must create consumer demand and exploit untapped markets. Empirical analysis has been focused on case study evidence and so...

Technological uniqueness, defined as the degree to which a firm’s patented technologies differ from its industry competitors, has an unclear relationship with firm performance. On the one hand, recent empirical work in economics suggests that technological uniqueness can act as a barrier to...

Corporate Purpose as a Competitive AdvantageVicente Salas-FumásUniversity of Zaragoza March 2023AbstractThere is a widely held belief that capitalism delivers superior social outcomes if the reason why corporations come into existence, their purpose, is to create social value rather than to...

We analyze the advantages and disadvantages of developing-country multinational enterprises (MNEs) in comparison to developed-country MNEs. Developing-country MNEs tend to be less competitive than developed country counterparts, partly because they suffer the disadvantage of operating in home...

Introducing and use of total quality management in organizations is very current and a complex category which, in the future, will give an incentive of its implementation in order to achieve competitive advantage. The effects of total quality management are only an indicator of further...

The Resource-Advantage Theory of Competition states that a comparative advantage in resources leads to a competitive advantage in the marketplace. This research aims to expand this theory by including the role of innovation, particularly environmental innovation, as a moderating variable in the...

The role of customer value has been largely recognized over time by the firms as an instrument towards stimulating market share and profit optimization. The customer values for a new product of firm in competitive markets are shaped more by habits, reinforcement effects, and situational...