Despite many previous studies on catch-up, the path-following catch-up strategy has remained underexplored because of its questionable sustainability. However, in this study, we suggest that sustained and successful achievement of the path-following catch-up strategy is possible through the...

Innovation-driven durable goods markets see substantial changes in quality and available choice sets and subsequent changes of the reference quality in the market over time. Considering the multi-attribute characteristics of these goods, it is important for businesses to identify...

The rapid changes in the market environment as well as technological innovations drive firms to devise differentiated products or services that functionally overlap with other products or services. Such overlapping in markets with converged products or services eventually drives industries to...

Until recently, different types of innovation strategy have been introduced in innovation studies. However, their effects on firms' market performance have been under-explored. To overcome this limitation, we empirically examined the effect of different innovation strategies on firms' market...

Although there is increasing interest in policy issues on university patenting, studies hitherto have focused on certain limited factors and case studies. By using a two-mode network analysis, this study identifies idiosyncratic patterns and differences in technology-industry networks between...

Although South Korea's MOT (Management of Technology) education was begun early in the country's industrialization process and is contributing significantly to the fast growth of the Korean economy, its unique features and value have not been well publicized in international society. Since 2008,...

Despite the significant influence of cause-related marketing (CM) as a proactive or reactive communication strategy for corporate crisis management, the effect of CM on managing corporate crises is still controversial without considering the heterogeneous effect of bad news. Therefore, we...

Previous literature on WOM has consistent findings on the positive and significant effect of WOM volume on product sales, but literature on WOM valence has been mixed. In this study, we explain the reason for the mixed effect of WOM valence on product sales by considering heterogeneous...

The ‘triple helix' of the university–industry–government relationship and habitat are accepted as important determinants of innovation and entrepreneurship. However, empirical explorations of the effects of these variables and their interrelationships on regional entrepreneurial activities...

The discrete choice model generally captures consumers' valuation of the product's quality within the framework of a cross-sectional analysis, while the diffusion model captures the dynamics of demand within the framework of a time-series analysis. We propose an adjusted discrete choice model...