Retention of existing customers is a priority for businesses to survive and prosper. The high cost of acquisition of new customers in a mature market has pushed organizations into actively seeking to build and sustain long‐term relationships with customers. Such relationships are strong enough...

Purpose – This paper aims to determine the effects of a strategy of annual price increases for mature industrial, razors/blades products. Little prior research has looked at pricing strategy for mature industrial products and no prior research has looked at mature industrial products of...

Purpose – The objective in this study is to examine the relationship between innovation speed, and radical product and process innovations. Design/methodology/approach – A survey of firms in the high‐tech (semiconductor, audio video equipment and computer hardware) industries was...

There are many known reasons why hot start‐ups fail – new technologies, new markets, new distribution channels, inexperienced management teams, etc. – but an unquestionably critical factor is the leadership ability of the entrepreneurial CEO. Conventional wisdom states that professional...

Purpose – This interview aims to discuss how the disposable model can also be applied to many other aspects of business. In fast‐changing environments, any number of a business's elements may prove disposable, including organizational structures, management teams, distribution channels, and...

Intro -- Title Page -- Copyright -- Table of Contents -- Introduction -- Who Should Read this Book -- What's Inside -- The Companion Website -- About the Author -- Chapter 1: Adjusting to a Customer-Centric Landscape -- It's a Whole New World -- From Customer-Aware to Customer-Centric -- Being...

This book focuses on environmental planning and management. Environmental problems are not purely scientific; some of the major problems deal with poor management and the inability to involve people in environmental decision making process. The approach taken in this book is to review...