In this study, we shed light on the unexplored potential of customer co-design in a mass customization (MC) setting to contribute to the promotion of sustainable consumption. We theoretically derive and empirically test several opportunities for companies to improve sustainable consumption and...

A considerable body of literature has studied the idea of producing and marketing customized goods and services according to individual customer needs, addressing the growing importance of strategies like mass customization or personalization in business practice. However, customization research...

Both mergers and innovation are central elements of a firm's competitive strategy. However, model-theoretical analyses of the merger-innovation link is sparse. The aim of this paper is to analyze the impact of mergers on innovative activities and product market competition in the context of...