This paper focuses on the process of Computer Aided Design (CAD) diffusion into a group engaged in the development of innovative products. Adopting an ethnographic approach, we build a grounded theory for interpreting CAD usage in terms of the interplay between variables such as management...

Purpose – The paper's aim is twofold: to display how the application of social network analysis techniques to observational data provides researchers with a unique set of data to make sense of the dynamics of organizational settings; to contribute to knowledge on group design, self‐managing...