Wathen, Samuel - In: International Journal of Operations & Production Management 13 (1993) 1, pp. 56-70
The Profit Impact of Marketing Strategy (PIMS) database was used to test the relationship between production process … assets, manufacturing costs, gross margin). In addition, the effect of six broad industry types on the proposed relationships … was also investigated. Overall industries, raw materials/work‐in‐progress, capacity utilization, manufacturing costs …