Heiman, Bruce A.; Li, Weining; Chan, George; Aceves, … - In: Journal of Asia Business Studies 2 (2008) 2, pp. 32-51
We explore the effects of three categories of fit on US‐China joint‐venture performance using four performance measures. Many studies prescribe strong fit across multiple categories as necessary for high performance, but little rigorous analysis supports this. Three important threads of...