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Studies on gender and entrepreneurship often attempt to compare personal characteristics, business practices and behaviour of male and female entrepreneurs. One key element in entrepreneurship that has started to gain attention is networking. Networking can be of strategic importance to...
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The present paper reports on key findings from a study of the Mauritian banking sector of the influence of internet banking. It also explores the expectations of users of internet banking services offered by local banks in Mauritius and issues influencing the adoption of internet banking. Two...
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Purpose – The purpose of this paper is to explore the impact of common undergraduate entrepreneurship classroom activities on students’ motivational processes related to entrepreneurial careers. Design/methodology/approach – In total, 700 undergraduate students from a variety of majors at...
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The CBBE (Consumer Based Brand Equity) model has been invariably used to evaluate the performance of brands in different types of products such as tourism, etc. Not much has been done to compare how brands fare using the model as a theoretical framework. The aim of this paper is to examine the...
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