Opeda, Frederick. O.; Jaiyeoba, Olumide. O.; Donatus, Amanze - In: International Journal of Business Administration 2 (2011) 4, pp. 61-68
This paper aims to investigate the link between antecedents of market orientation and performance of Botswana¡¯s Small …¡¯s small and medium sized manufacturing firms, and investigating the factors (Antecedents) influencing the Botswana … applicability of MARKOR Scale ( A widely used market orientation measure developed by Kholi and Jaworski (1990) ,amongst Botswana …