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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
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Market orientation in mid-range service, urban hotels : how to apply the MKTOR instrument
Campo, Sara; Díaz, Ana M.; Yagüe Guillén, María Jésus - In: International journal of hospitality management 43 (2014), pp. 76-86
Persistent link: https://www.econbiz.de/10010427931
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Organizational ambidexterity, market orientation, and firm performance
Wei, Zelong; Zhao, Jie; Zhang, Chenlu - In: Journal of engineering and technology management : JET-M 33 (2014), pp. 134-153
Persistent link: https://www.econbiz.de/10010427944
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Moderating role of ownership type in the relationship between market orientation and supply chain integration in e-business in China
Liu, Hefu; Ke, Weiling; Wei, Kwok Kee; Hua, Zhongsheng - In: Journal of global information management : an official … 22 (2014) 4, pp. 34-53
Persistent link: https://www.econbiz.de/10010506915
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Linking market orientation and environmental performance : the influence of environmental strategy, employee’s environmental involvement, and environmental product quality
Chen, Yang; Tang, Guiyao; Jin, Jiafei; Li, Ji; Paillé, … - In: Journal of business ethics : JOBE 127 (2015) 2, pp. 479-500
Persistent link: https://www.econbiz.de/10010493858
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A cross-disciplinary examination of firm orientations' performance outcomes : the role of supply chain flexibility
Gligor, David M. - In: Journal of business logistics : JBL 35 (2014) 4, pp. 281-298
Persistent link: https://www.econbiz.de/10010479048
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The effects of four dimensions of strategic orientation on firm innovativeness and performance in emerging market small- and medium-size enterprises
Lee, Do Hyung; Choi, Sukbong; Kwak, Won Jun - In: Emerging markets finance & trade : a journal of the … 50 (2014) 5, pp. 78-96
Persistent link: https://www.econbiz.de/10010485184
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Entrepreneurial orientation, market orientation and networking : impact on innovation and firm performance
Bucktowar, Rouma; Kocak, Akin; Padachi, Kesseven - In: Journal of developmental entrepreneurship : JDE ; a … 20 (2015) 4, pp. 1-22
Persistent link: https://www.econbiz.de/10011446065
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How important is customer orientation for firm performance? : a fuzzy set analysis of orientations, strategies, and environments
Frambach, Rudolf T.; Fiss, Peer C.; Ingenbleek, Paul T. M. - In: Journal of business research : JBR 69 (2016) 4, pp. 1428-1436
Persistent link: https://www.econbiz.de/10011447340
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Effective forms of market orientation across the business cycle : a longitudinal analysis of business-to-business firms
Frösén, Johanna; Jaakkola, Matti; Churakova, Iya; … - In: Industrial marketing management : the international … 52 (2016), pp. 91-99
Persistent link: https://www.econbiz.de/10011447496