It is common for political parties and certain individuals that during the election campaign they try to use a negative campaign in order to achieve a certain advantage over their rivals. What are the effects of such campaigns, whether they are successful or even counter-productive. The authors...

It is common for political parties and certain individuals that during the election campaign they try to use a negative campaign in order to achieve a certain advantage over their rivals. What are the effects of such campaigns, whether they are successful or even counter-productive. The authors...

Purpose The purpose of this paper is the better understanding of the increasing relation between big data 2.0 and neuromarketing, particularly to influence election outcomes, along with a special aim to discuss some raised doubts about Trump's presidential campaign 2016 and its ability to hijack...

We incorporate the media priming effects to explain how politicians can affect voters preferences on issues during the political campaign. We adapt well-known terms of international trade, such as absolute advantage and comparative advantage, to the context of parties' competition in political...

This paper studies the theoretical and empirical implications of monetary policy making by committee under four different voting protocols. The protocols are a consensus model, where a supermajority is required for a policy change; an agenda-setting model, where the chairman controls the agenda; a...

This study is designed to clarify the integral component and criteria of the success of the electoral candidate and its impact on the voters' selection decision (a case study of Jordanian voters). For the purpose of identifying the most important basic components that influence voters choice...

[ES] Hoy en día, cualquier partido político debe utilizar el marketing para analizar su mercado y posicionarse en el mismo con una estrategia adecuada. Para ello, el papel de la investigación comercial resulta fundamental, dado que nos permite detectar las necesidades y deseos de los...

Today, any political party should use professional marketing tools to analyse its market and to position itself. Therefore, the role of marketing research is fundamental, because it allows to analyse the voters’ needs and desires, so that the party can adopt the appropriate strategy to satisfy...

Peoples trust numbers and likes to give them some significance. Every time we open a newspaper, listen to the radio, watch TV or browse the Internet we'll see some numbers and stats. These numbers can give a brief overview of the world surrounding ourselves and are often used by people or...

The article presents a broad overview of the concept of political marketing and its significance in the contemporary era of information revolution and democratic resurgence. The article provides meaning, definition and various dimensions of political marketing as a concept and method and...