.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a … multi-mediating impact of green advertising and green buying on ethics and green satisfaction (H14) and spirituality and … advertising (GA) is an essential aspect of green marketing (GM). Besides its direct effects on green-related elements (H1 to H7 …

perception of advertising. The research method employed in this study was a quantitative survey on a sample of 321 Polish women … sexism. The higher the level of sexism, the more negative the evaluation of pro-women advertising becomes. This is a … suggestion for advertisers that diversifying an advertising message can be an eff ective marketing strategy. …

Zaccour (2008) investigates the behaviour of a marketing channel where firms invest in advertising to increase brand …'s advertising effort, performing this task both in the static and in the dynamic game. then, I show that an analogous result emerges …'s advertising effort; and (ii) by using a contract which is linear in the brand equity, in the dynamic case. …

Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and … advertising message centred around masculinity. This can help advertisers to understand what type of masculine character to focus … millennial men and women are evenly split on whether they like or dislike how masculinity is depicted in advertising. From people …

value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising … links between the implementation of the advertising campaign and the overall performance of companies. The essence and … which is not covered by traditional types of advertising. The dynamics of expenditures on social media marketing of global …

communication between buyers and sellers. Advertising on social networks is relatively low, which is attractive to businesses …

simultaneously choose whether to advertise or not. Advertising increases the own immediate sales, but may also cause an externality …

-loop system. We derive a Nash equilibrium and examine the influence of advertising. We show for the monopoly case that a reduction …

other forms of marketing activities, typically advertising. Using an agent-based modeling approach, we demonstrate that … while advertising serves as one source of information flow, the WOM that is most effective at driving product growth is … created by strong rather than weak ties. The rationale behind this is simple: advertising competes against weak ties in …