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Promotion Strategy Specific to Organizations Participating in “Back to School” Program

SUSANU, Irina; CRISTACHE, Nicoleta; DAVID, Sofia; … - In: Economics and Applied Informatics (2009) 1, pp. 267-274

Romania’s stationery market records a growth rhythm of about 10-15 percent per year. For the beginning of school year 2007-2008, organizations of the type forecast a growth of 25%. During the top period, stationery sales grow generally with about 800-1000 % in comparison with a habitual period...

Persistent link: https://www.econbiz.de/10010886807

Consumer Attitudinal Insights about Social Media Advertising: A South Asian Perspective

Mir, Imran Anwar - In: Romanian Economic Journal 15 (2012) 45, pp. 265-288

advertising in a collectivistic cultural context of South Asia. It also examines the influence of consumers’ favorable attitudes … toward social media advertising on their ad clicking and online buying behaviors. To meet the objectives of the current study …. Results reveal four factors of consumer beliefs about social media advertising. However, only two dimensions i.e. information …

Persistent link: https://www.econbiz.de/10010934750

Marketing vs. Fashion Trend – Between Myth and Reality

Flaviu, Meghisan - In: Ovidius University Annals, Economic Sciences Series XII (2012) 2, pp. 801-805

This paper makes an analysis of the different methods that marketers use to attract the consumers towards their products. The main research purpose is to focus on fashion from the marketing perspective. Fashion represents the process of social spread which has as result the adoption of a new...

Persistent link: https://www.econbiz.de/10010925973

Aspects and Importance of Digital Media in Pakistan

Abdur Raheem, Syed; Akber, Fahad; Hashmi, Umair - Volkswirtschaftliche Fakultät, … - 2013

Digital Media has gained importance over the years, around the world. It has created impact in Pakistan too. This paper draws comparison in usage and impact of Digital Media in developed worlds with Pakistan and identifies the flaws, the potential and scope of digital media in Pakistan. Pakistan...

Persistent link: https://www.econbiz.de/10011259955

Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis

Rajagopal - Escuela de Graduados en Administración Pública y … - 2006

entangle in decision making with perceived brand differences. The paper discusses the influence of advertising, brand name …

Persistent link: https://www.econbiz.de/10005148419

Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-1930

Schwarzkopf, Stefan - Centre for Globalisation Research (CGR), School of … - 2008

‘invented’ brand management in 1931 (Fullerton, Low 1994; Dyer et al. 2004), little is known about how advertising agencies … advertising agencies drew on shared forms of implicit knowledge about consumer psychology which anticipated post-1950s debates …-scale, international advertising agencies discovered the symbolic and emotional capacities of brands in building consumer loyalty and in …

Persistent link: https://www.econbiz.de/10005150880

Axiological and praxeological dimensions of marketing communication effectiveness : a conceptual framework

Kolwas, Szymon; Domański, Jarosław - In: Foundations of Management : the journal of Warsaw … 15 (2023) 1, pp. 79-88

Analyzed from the sender's perspective, marketing communications aim to engage audiences and create benefit-oriented relationships. In order to adequately assess the reciprocal efforts of the sender and receiver of the communication process, one cannot limit oneself to its purely economic...

Persistent link: https://www.econbiz.de/10014507343

USING BRANDING TO ATTRACT, RECRUIT, AND RETAIN TALENTED STAFF

FLOREA, Nicoleta Valentina - In: Management and Marketing Journal IX (2011) 2, pp. 283-297

In this environment in continuous changing it is hard for organizations to attract and maintain the best candidates. The organizations use many methods to recruit and hire, but now it is time to use the organization’s brand to attract talents the organization would like. This article will...

Persistent link: https://www.econbiz.de/10009393080

Main differences in Body Image (BI) perception between American and Chinese consumers: selected research results

Skokanová, Dagmar - In: Ekonomika a managment 2010 (2010) 3

In recent years, there has been an observably increasing interest in one's own body appearance. By attempting to identify the main differences in body image perception within two culturally different backgrounds (the US and China), this paper examines the relationship between the way consumers...

Persistent link: https://www.econbiz.de/10009398880

Advertising exposures for a seasonal good in a segmented market

Favaretto, Daniela; Grosset, Luca; Viscolani, Bruno - Dipartimento di Management, Università Ca' Foscari Venezia - 2011

The optimal control problem of determining advertising efforts for a seasonal good in a heterogeneous market is … considered. We characterize optimal advertising exposures under different conditions: the general situation in which several wide …-spectrum media are available, under the assumption of additive advertising effects on goodwill evolution, the ideal situation in …

Persistent link: https://www.econbiz.de/10009358687