In the future managers will have to take into account in their everyday decision-making processes the values promoted by corporate social responsibility. Apart from the consideration of the problems related to the market, profitability, sources of financing, etc. much attention will have to be...

Searching for information on products and services combined with the growing interest in social media make them important channels of marketing communication and more and more companies see their advertising potential. In order to demonstrate the role of social media in shaping the corporate...

Celem artykułu jest ocena koncepcji, mierzenia i rozmiarów zysku przeciętnego z akcji i kosztów na GPW (za 15 lat). Zaprezentowano punkt widzenia „drobnego” inwestora, który rozważa przeniesienie części swych oszczędności z banku na giełdę. Główne wnioski to: przeciętna...