The dairy sector is an important component of rural economies in the Commonwealth of Independent States (CIS), providing vital employment and income, in an environment of weak social security and scarce job opportunities. Dairy farming in the CIS encompasses a wide diversity of farms: from 1 and...

Research has highlighted a growing gap between public perceptions of farming and the realities of modern agriculture and the food industry. A number of food scandals have exacerbated consumers’ critical perceptions of the agribusiness sector. This can threaten the reputation and legitimacy of...

In this study we address the following question: does friendship facilitate the adoption of a risk inherent new product? We did a validation study with a previously recorded friendship network and simulated scenario of a new energy drink. We learn that spill over effect for such a friendship...

Although studies have shown that financial incentives are effective in promoting healthy behaviors, existing interventions have focused on adults in the workforce (e.g. Kullgren et al. 2013). Given that the school environment can be an effective instrument for behavior change, there is a need to...

New information communication technology is a good opportunity to exchange information and to get feedback from customers shortening the traditional channel of social relationships. In different countries over the time there has been a significant growth of social interactions by social networks...

Understanding the reference potential of mavens seems to be relevant in order to comprehend the implicit economic benefits of a maven in the market place. This study shows that, apparently, maven groups can be clearly distinguished from a non-maven group on the basis of their reference power....