Purpose – In today's competitive market, organizations are increasingly aware of the need to exchange the technologies, experience and knowledge they have developed in order to access new markets and revenue streams. They also recognize the need to acquire new technologies and knowledge from...

Purpose – The purpose of this paper is to describe inter‐firm marketing cooperation as a strategy by small and medium enterprise (SME) players in local systems of fashion firms. Design/methodology/approach – This case study research focuses on Italian leatherwear manufacturers that join...

Purpose – The purpose of the paper is to analyse the changing of governance modes for the acquisition of external technology in the context of design driven innovation. Design/methodology/approach – This is an explorative study drawing on cases of new product development (NPD) by six...

Purpose – The purpose of this paper is to investigate the factors affecting the choice between joint ventures and non‐equity alliances, when firms enter foreign markets. Design/methodology/approach – Using a database of Italian firms compiled by the authors with 879 observations, the paper...