Truong Thi Thuy Duong; Nguyễn-Xuân-Thao - In: Asian journal of economics and banking : AJEB 5 (2021) 2, pp. 194-203
Purpose - The paper aims to propose a practical model for market segment selection and evaluation. The paper carries out a technique of order preference similarity to the ideal solution (TOPSIS) approach to make an operation systematic dealing with multi-criteria decision- making problem....