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Post-formational buyer directives : aid or harm for learning and innovation in alliances?
Bouncken, Ricarda B.
;
Ratzmann, Martin
;
Covin, Jeffrey G.
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 27-39
Persistent link: https://www.econbiz.de/10014334264
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22
Fluffy cuffs : SME's innovation in alliances with buyer firms
Bouncken, Ricarda B.
;
Ratzmann, Martin
;
Covin, Jeffrey G.
- In:
Small business economics : an international journal
61
(
2023
)
3
,
pp. 1231-1251
Persistent link: https://www.econbiz.de/10014424549
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