Purpose – This article aims to examine the extent to which Western World “textbook” strategic marketing is being practised within Chinese manufacturing companies as well as its contribution to competitive success. Design/methodology/approach – Data were collected by means of a...

Reports on a change process at Anglian Water using personal development plans (PDPs). The plan encourages staff to think of their whole life and their hopes, ambitions and expectations. Explains the PDP process. Dimensions of the PDP include job skills, the wider business, the home and personal...

Recent initiatives in business curricula have included emphases on global business communication and ethics. Combines these issues by comparing the ethical predisposition of business students in New Zealand and Singapore with their US counterparts. A sample of 373 students indicated that the...

Many studies have highlighted the important role that marketing plays in contributing to a firm’s competitive success. In most cases, however, research has focused on either large businesses, or, to a lesser extent, very small businesses, essentially ignoring the many “medium‐sized”...

Describes the tachistoscope, which is a device for presenting a visual field to an observer for a carefully controlled time interval. Goes on to show the differences between the newer and the older types and its use as an advertising research tool, showing is a successful aid for this purpose....

Terry Barker, Şerban Scrieciu and David Taylor discuss the implications of climate change for social justice and the prospects for more sustainable development pathways. They state that the analysis and discussions surrounding the climate change problem, particularly those drawing on the...

Since 1982 all medically qualified individuals wishing to become principals in the NHS General Medical Services (that is, family doctors independently contracted to provide a full range of primary health care services) have had to undergo three years vocational training. It comprises two years...