In the context of the rapidly advancing population ageing, the region of Latin America and the Caribbean is currently facing an unprecedented challenge of adapting to the transformed - yet, still evolving - age structure of the population. The paper provides a regional synthesis of the National...

Brand evangelism, an advanced form of marketing where consumers voluntarily advocate on behalf of the brand, can bring numerous benefits to a firm. It would be a new era to explore brand evangelism within the spectator sport context. This study concentrates on eFANgelism demographics based on...