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Purpose – The purpose of this paper is to explore social media’s impact on organizational knowledge quality through the theoretical lens of social capital and resource exchange. Design/methodology/approach – Theory-confirming, quantitative study using panel data collected through web-based...
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The emergence of social media as one of the driving forces of consumers’ online experiences today also challenges our current understanding on marketing and brand management. The effects of brands’ social media involvement are to this day uncertain. Severin Dennhardt shows that social media...
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This Element synthesizes the current state of research on organizational social networks from its early foundations to contemporary debates. It highlights the characteristics that make the social network perspective distinctive in the organizational research landscape, including its emphasis on...
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