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Consumers' attitude and purchase intention towards counterfeit of luxury brands

Modi, Ashwin; Patel, Jayesh D.; Shukla, Yupal S.; … - In: International journal of business and emerging markets … 6 (2014) 3, pp. 203-216

Persistent link: https://www.econbiz.de/10010460804

Anticipating regret and consumers' preferences for counterfeit luxury products

Chen, Jie; Teng, Lefa; Liu, ShiXiong; Zhu, Huihuang - In: Journal of business research : JBR 68 (2015) 3, pp. 507-515

Persistent link: https://www.econbiz.de/10010495370

Effects of counterfeits on the image of luxury brands : an empirical study from the customer perspective

Hieke, Sophie - In: The journal of brand management : an international journal 18 (2010/11) 2, pp. 159-173

Persistent link: https://www.econbiz.de/10008758984

A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits

Penz, Elfriede; Stöttinger, Barbara - In: The journal of brand management : an international journal 19 (2011/12) 7, pp. 581-594

Persistent link: https://www.econbiz.de/10009568316

Does counterfeiting affect luxury customer-based brand equity?

Gabrielli, Veronica; Grappi, Silvia; Baghi, Ilaria - In: The journal of brand management : an international journal 19 (2011/12) 7, pp. 567-580

Persistent link: https://www.econbiz.de/10009568319

Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?

Wiedmann, Klaus-Peter; Hennigs, Nadine; Klarmann, Christiane - In: The journal of brand management : an international journal 19 (2011/12) 7, pp. 544-566

Persistent link: https://www.econbiz.de/10009568323

Why do consumers buy counterfeit luxury brands?

Wilcox, Keith; Kim, Hyeong Min; Sen, Sankar - In: Journal of marketing research : JMR 46 (2009) 2, pp. 247-259

Persistent link: https://www.econbiz.de/10003828031

Targeting buyers of counterfeits of luxury brands: a study on attitudes of Singaporean consumers

Phau, Ian; Teah, Min; Lee, Agnes - In: Journal of targeting, measurement and analysis for marketing 17 (2009) 1, pp. 3-15

Persistent link: https://www.econbiz.de/10003830409

The pursuit of counterfeited luxury : an examination of the negative side effects of close consume-brand connections

Randhawa, Praneet; Calantone, Roger J.; Voorhes, Clay M. - In: Journal of business research : JBR 68 (2015) 11, pp. 2395-2403

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The Factors that Influence the Rise of Counterfeit Luxury Products in Egypt

Metwally, Karym Medhat - 2010

Nothing happens economically, until a customer's perception of value towards a certain product or service surpasses the price of the latter. Meaning, that value or emotion for a product or a service must at a certain point fluctuate high and above the fixed price in order for the transaction to...

Persistent link: https://www.econbiz.de/10013134790

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